is a great intro to the idea of "the essential subject" and "the other"--which, I should mention, is the most applicable-in-my-own-life bit of philosophy I've yet encountered.
I should also mention that I think the clip provides a really interesting example of something that may be hypocrisy--I find myself critical and sympathetic. The piece critiques something foundational to current gender construction, and at the same time uses current gender construction (maybe ironically, but functionally as well) to market itself. You can see this in the visual storytelling; the visual and comedic style constantly stops you and says, "Look! Pretty girl! Pay attention." Whether that undermines it's broader message or not (I think it does) is an interesting question.