"Not too far from us, a few blocks away, there are kids without enough to eat and without parents who care. A little farther away, hours by plane, are people who are unable to reach their goals because they live in a community that doesn't have the infrastructure to support them. A but farther away are people being brutally persecuted by their governments. And the world is filled with people who can't go to high school, never mind college, and who certainly can't spend their time focused on whether or not they get a good parking space at work.
And so, the obligation: don't settle.
To have all these advantages, all this momentum, all these opportunities and then settle for the mediocre, and then defend the status quo, and then worry about corporate politics--what a waste. . . I don't think we have any choice. I think we have an obligation to change the rules, to raise the bar, to play a different game, and to play it better than anyone has any right to believe is possible."
Said Seth Godin, in Tribes. Which is mostly a pep talk to help people overcome risk-averseness. . . but this, I've thought for a long time.
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